Exhibitors: Oliver Designs renews its corporate image and reshapes its website
The design and naval architecture company Oliver Design, with its headquarters in Getxo, has proceeded to a deep renewal of its corporate image as well as a remodelling of its website. This remarkable change of the visual and external image of the company coincides with the 50th anniversary of the first vessel designed by its founder and CEO, Jaime Oliver, and in the moment the company is about to comply three decades of experience.
In respect of the corporate image, the renewal has affected two main elements: on one side, a new brand logo, and on the other side the adoption of “Architecture of the Sea” as the company’s slogan. The modification of distinctive kick-up has foremost involved a “restyling” of the brand with new typography, where the gold has been added to the blue traditional representative colour of the sea, symbol of beauty, continuance and value, that brings stability and reliability to Oliver Design’s logo. One of the big innovations of the web is the “References” section, a selection of 130 implemented projects that can be sorted according to different criteria (name and type of the vessel, year of implementation, shipyard, shipowner and fulfilled task). Most of the entries include a link that provides access to various information material (floor plans, descriptions, images, videos…). Lastly, the “News” section enables access to extensive information about the most recent projects carried out by Oliver Design, including press releases and the reflex they have had in the media, both printed and broadcasted.